Company History

The market leader for air treatment solutions as a family-owned company

Success means continuing a tradition


We are BONECO, a company of PLASTON Group. We stand for trust, dependability and respect. We embody these values all the time and every time. We want to experience profitable and sustainable growth and to preserve our independence and freedom of action by doing so.

Jörg Frei, President of BONECO AG


  • Read the entire company history here
  • 1956 Hans Frei founds Plaston with his son Roland in Widnau, Switzerland. With great dedication, the family develops its business into a reliable producer of plastic parts for industry and everyday household needs.
  • 1963 The first humidifier is launched and is a sales success. Since then, the humidifiers have been constantly advanced and new systems added to the product line.
  • 1973 Roland Frei takes over management of the company from his father and, in the years following, leads Plaston to steady growth.
  • 1991 In the consumer product division, Plaston concentrates on humidifiers. In the subsequent years, production facilities are built in the Czech Republic and China.
  • 2000s Worldwide growth of the humidifier division, particularly in the Eastern European markets, in Russia and the United States of America.
  • 2013 New corporate design under the name BONECO healthy air and strategic alignment on the subject of healthy air.
  • 2015 Foundation of BONECO AG


The success story continues with BONECO healthy air
Success factors
  • +World-leading premium brand for mobile humidifiers and air purifiers
  • +Appliances with the best quality, Performance and usability
  • +Intelligent solutions for purifying and handling water
  • +Industry leader and market maker for healthy air
  • +Reliability and 50 years of tradition from Switzerland
  • +Genuine partner of quality retail providers
  • +Stable pricing to match performance
  • +Timelessly appealing, functional design
  • +Excellent customer service – highly skilled consulting
  • +High-quality image centered around the Swiss mountains – from the website to the POS


BONECO is a living company. The concept of "premium through premium" permeates our corporate culture and characterizes the high quality of our products and services in these dynamic times. We have our most valuable assets, our employees and customers, to thank for the stability of our success.

Environmental and Quality Management, BONECO AG

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