BONECO strengthens its China business via cooperation with a Master Distributor

Dear Customer,

I am pleased to announce that BONECO was able to sign Shenzhen YiHaoJi Technology Ltd. as our exclusive Master Distributor in China. YiHaoJi is a subsidiary of Shenzhen Aisidi Co., Ltd, which is listed on the Shenzhen Stock Exchange, and had 2018 a turnover of CHF 8.1 billion.

Aisidi, the largest smartphone distributor in China, is also the biggest Apple distributor and Apple premium retailer in China. It is strongly anchored in the Chinese market with over 100`000 points of sale and is active in more than 300 major cities, including numerous After Sales Service Centers. 

Currently, 80% of the Aisidi’s sales is in the smart phone sector. Through YiHaoJi, the group has a strategy to expand substantially to other product sectors. YiHaoJi only works with the top 3 brands in their respective segments in China. The sales strength of the company lies in its robust offline business and thriving online commerce. 

Starting from April 1st, 2020, Shenzhen Yihaoji Technology Ltd. Co. will take over the master distribution activities for BONECO in China. Yihaoji has headquarters in both Shenzhen and Beijing. The following objectives will be achieved by the partnership:

• Boost the BONECO brands in China
• Expansion of the distribution network to all regions of China
• Access to new customers and sales channels

The cooperation with Yihaoji is supported by a BONECO team on site. 

I am convinced that BONECO’s partnership with YiHaoJi is an important contribution to further strengthening BONECO's global market position.

With kind regards

Michael Leitner
CEO BONECO AG